Understand Webtraffic & Revenue with Ease

This Cookie Policy explains how Trackthemetric, a product of Phroneos BV, uses cookies and similar technologies when you visit or interact with our website trackthemetric.com.

Phroneos BV is registered in Belgium in Jabbeke, and can be contacted for privacy-related matters at privacy@phroneos.com.

1What Are Cookies?

Cookies are small data or text files stored on your device by your browser when you visit a website. Cookies allow us to recognize your browser, store your preferences, enhance user experience, and analyze site usage.

Cookies typically include:

•The name of the server that placed the cookie
•A unique identifier
•An expiration date

2Why We Use Cookies

We use cookies for several purposes:

•To make the website function properly
•To improve user experience
•To analyze website performance
•To personalize content
•To deliver relevant advertisements

Cookies may be set by us ("first-party cookies") or by third parties ("third-party cookies").

3Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for navigating our website and using basic features (e.g., accessing secure areas, submitting forms). Without them, some functionalities may not work.

Examples:

•Session management
•Consent logging

3.2 Functional Cookies

Functional cookies allow us to remember your choices (e.g., language preferences) and provide enhanced, more personalized features.

3.3 Performance & Analytics Cookies

These cookies collect anonymous data to help us understand how visitors interact with our website, enabling us to improve performance and usability.

We use:

•
Google Analytics 4 (GA4)
Tracks visits, pages viewed, session time, bounce rate, and more.
•
Hotjar
Collects session recordings, heatmaps, and survey responses to help us improve design and UX.

Note: These services may collect your IP address (anonymized in GA4), browser/device info, and on-page behavior.

3.4 Marketing & Advertising Cookies

These cookies allow us to:

•Show you relevant ads based on your browsing behavior
•Limit the number of times you see an ad
•Measure ad campaign effectiveness
•Retarget you with ads after visiting our site

Platforms that may set advertising cookies:

•Google Ads (Conversion tracking & Remarketing)
•Meta Ads (Facebook & Instagram)
•X Ads (formerly Twitter Ads)
•LinkedIn Ads (Insight Tag)

These platforms may collect:

•IP address
•Browser & device information
•Pages visited
•Session duration
•Actions like purchases or signups

Each platform offers its own privacy and cookie settings.

4Third-Party Services That May Set Cookies

•
Stripe (payment processing)
May place cookies to manage secure payment flows and detect fraud.
•
Vercel (our hosting and backend providers)
May place technical cookies for service delivery and site performance.

5Managing Cookies

On your first visit to trackthemetric.com, you will be prompted to accept or decline non-essential cookies. You can adjust your preferences at any time using our Cookie Settings link in the website footer.

You can also manage cookies via your browser settings:

Browser Instructions:

•
Chrome:Settings → Privacy & Security → Cookies and other site data
•
Firefox:Preferences → Privacy & Security → Cookies and Site Data
•
Safari:Preferences → Privacy → Cookies and website data
•
Edge:Settings → Site permissions → Cookies and site data

Note: Blocking cookies may limit some website features.

6Questions?

If you have any questions or comments about this Cookie Policy, feel free to contact us at: privacy@phroneos.com

Cookie Policy