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Privacy Policy

Last updated: April 18, 2025

This Privacy Policy explains how Phroneos BV collects, uses, and protects your personal data when you use the services offered through Trackthemetric, available at https://www.trackthemetric.com.

1Who We Are

Phroneos BV

Enterprise number: OND NR TOE TE VOEGEN

Email: privacy@phroneos.com

Phroneos BV is responsible for processing your personal data as described in this policy.

2What Data We Collect and Why

Type of DataCollected ViaPurpose
NameSignup formIdentification and personalized communication
Email addressSignup formCommunication and account management
Company nameSignup formInvoicing and business profiling
Payment detailsStripePayment processing
Usage dataGoogle Analytics 4, HotjarProduct improvement and user experience analysis
Technical dataBrowser/device info (analytics)Security, optimization, and debugging

3How We Collect Your Data

  • Directly from you when you sign up or purchase a product.
  • Automatically through cookies and analytics tools:
    • Google Analytics 4 (IP anonymized)
    • Hotjar (session behavior and feedback collection)

Payment details are collected securely through Stripe.

4Legal Bases for Processing

We process your personal data based on:

  • Contractual necessity (account creation, purchases)
  • Legitimate interest (security, product improvement)
  • Consent (for cookies, marketing)
  • Legal obligation (taxation, fraud prevention)

5Sharing with Third Parties

We only share your data with third parties when necessary to provide our services:

RecipientPurposeLocation
StripePayment processingUS / EU (SCCs apply)
SupabaseDatabase and authenticationEU (GDPR-compliant)
VercelHostingUS / EU (SCCs apply)
Google AnalyticsUsage analyticsUS (IP anonymized, SCCs)
HotjarUX analysisEU / US (SCCs apply)

We have signed data processing agreements (DPAs) with relevant vendors.

6International Data Transfers

Some data may be processed outside the European Economic Area (EEA), particularly in the United States. Where this occurs, we ensure appropriate safeguards, such as:

  • Standard Contractual Clauses (SCCs)
  • Technical and contractual protective measures

7Data Retention

  • Account data: kept as long as the account is active
  • Billing data: retained for 7 years (legal requirement)
  • Analytics data: retained for up to 26 months
  • Inactive accounts: deleted after 24 months of inactivity unless otherwise required

8Your Rights

Under the GDPR, you have the right to:

  • Access your data
  • Correct or delete your data
  • Restrict or object to processing
  • Data portability
  • Withdraw consent (where applicable)

You can exercise your rights by emailing us at privacy@phroneos.com. We respond within 30 days.

9Data Security

We implement appropriate technical and organizational measures to protect your data, including encryption, access control, and monitoring.

Please note that no method of transmission over the Internet is 100% secure.

10Cookies

We use functional, analytical, and tracking cookies. On your first visit, we ask for consent via a cookie banner.

More details can be found in our cookie policy.

11Children's Privacy

Our services are not intended for individuals under 16 years of age. We do not knowingly collect data from minors. If we become aware of such data, we will promptly delete it.

12Changes to This Policy

We may update this Privacy Policy from time to time. The most current version is always available at https://www.trackthemetric.com/privacy. We will notify you of material changes via email or on our website.

13Contact

Phroneos BV

Email: privacy@phroneos.com

Questions about your privacy?

We're committed to protecting your privacy. Contact us if you have any questions or concerns.

Contact Privacy Team