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Dashboard Filtering

1
Overview

Make analyses fast by filtering directly from any widget. Click values to filter (e.g., a source, channel, page, country), combine multiple filters, and refine with operators.

2
How filtering works

Click any value in tables, grids, or charts to add it as a filter:

  • Sources grid → click a source (adds source is "facebook")
  • Channels tab → click a channel (adds channel is "Paid Social")
  • Pages → click a page or entry/exit page (adds page is "/pricing")
  • Locations → click a country/region/city (adds country is "United States")
  • UTM tabs → click a tag value (adds utm_campaign is "spring_promo", etc.)

Active filters appear as chips at the top. Click a chip to edit or use the x icon to remove it.

Active filter chips

3
Combining filters (AND logic)

  • You can add multiple filters across different types; they combine with AND logic.
  • One active filter per field type at a time (e.g., one source, one channel, one country, etc.). To change, edit the chip or apply a new value for that type.
  • Examples:
    • channel is "Paid Social" AND utm_campaign is "spring_promo"
    • page contains "/blog" AND country is "Germany" AND device is "Mobile"

4
Operators

For each filter you can choose an operator:

  • is
  • is not
  • contains
  • does not contain

Use contains for partial matches like grouping content folders (e.g., page contains "/blog").

5
Filter dialog (add from a list)

Use the Filter button to add filters without clicking a widget. Options include URL, Acquisition, UTM, and Device/Location categories. Many fields provide typeahead suggestions.

Filters overviewFilter dialog

6
Filter types you can use

  • URL: page, entry_page, exit_page
  • Acquisition: source, channel
  • UTM: utm_source, utm_medium, utm_campaign, utm_content, utm_term
  • Device & Location: browser, os, device, country, region, city

7
Shareable URLs

Filters persist in the URL, so you can copy the address bar to share the exact filtered view. Each filter is encoded in the query as f=operator,type,value.

Examples (not clickable):

  • f=is,source,Twitter&f=is,page,%2Fpricing&f=is,browser,Chrome&f=is_not,country,IN
  • f=contains,page,%2Fblog&f=is,country,Germany

8
Tips

  • Start broad with Channels, then narrow down by adding one filter at a time.
  • Combine UTM tags with Channels/Sources to isolate specific campaigns or creatives.
  • Use contains for paths, terms, or source variants when exploring.