Dashboard Filtering
1Overview
Make analyses fast by filtering directly from any widget. Click values to filter (e.g., a source, channel, page, country), combine multiple filters, and refine with operators.
2How filtering works
Click any value in tables, grids, or charts to add it as a filter:
- Sources grid → click a source (adds
source is "facebook"
) - Channels tab → click a channel (adds
channel is "Paid Social"
) - Pages → click a page or entry/exit page (adds
page is "/pricing"
) - Locations → click a country/region/city (adds
country is "United States"
) - UTM tabs → click a tag value (adds
utm_campaign is "spring_promo"
, etc.)
Active filters appear as chips at the top. Click a chip to edit or use the x icon to remove it.


3Combining filters (AND logic)
- You can add multiple filters across different types; they combine with AND logic.
- One active filter per field type at a time (e.g., one
source
, onechannel
, onecountry
, etc.). To change, edit the chip or apply a new value for that type. - Examples:
channel is "Paid Social"
ANDutm_campaign is "spring_promo"
page contains "/blog"
ANDcountry is "Germany"
ANDdevice is "Mobile"
4Operators
For each filter you can choose an operator:
- is
- is not
- contains
- does not contain
Use contains for partial matches like grouping content folders (e.g., page contains "/blog"
).
5Filter dialog (add from a list)
Use the Filter button to add filters without clicking a widget. Options include URL, Acquisition, UTM, and Device/Location categories. Many fields provide typeahead suggestions.




6Filter types you can use
- URL:
page
,entry_page
,exit_page
- Acquisition:
source
,channel
- UTM:
utm_source
,utm_medium
,utm_campaign
,utm_content
,utm_term
- Device & Location:
browser
,os
,device
,country
,region
,city
7Shareable URLs
Filters persist in the URL, so you can copy the address bar to share the exact filtered view. Each filter is encoded in the query as f=operator,type,value
.
Examples (not clickable):
f=is,source,Twitter&f=is,page,%2Fpricing&f=is,browser,Chrome&f=is_not,country,IN
f=contains,page,%2Fblog&f=is,country,Germany
8Tips
- Start broad with Channels, then narrow down by adding one filter at a time.
- Combine UTM tags with Channels/Sources to isolate specific campaigns or creatives.
- Use contains for paths, terms, or source variants when exploring.